Alabama Company Files Kardashian-Jenner Family’s 20th Intellectual Property Case

In 2017, Tiffany Herrmann, founder of Alabama company Sherree Cosmetics, launched a line of glitter palette eyeshadows under the name Born to Sparkle. She did not file for a trademark on the name until August 30, 2018, several weeks after Kylie Jenner launched her individual liquid glitter eyeshadow under the same name, Born to Sparkle. Herrmann sued Jenner in October for trademark infringement, trade dress infringement and unfair competition. Herrmann’s case is the 20th intellectual property violation filed against the Kardashian-Jenner empire. Find out what Herrmann needs to prove in order to win her case.