Buzzfeed’s Separation of Editorial, Business Prevents Affiliate Links From Advertising Classification

NAD monitors claims made in national advertising campaigns. When the organization requested substantiation from Buzzfeed about products listed in its shopping guide, Buzzfeed claimed the shopping guide fell outside NAD’s jurisdiction because it constituted editorial content not paid advertisements, even though some of the products listed used affiliate links. NAD agreed. However, their agreement comes only because Buzzfeed separates their editorial and business departments which prevents the presence of affiliate links from swaying decisions of the editorial team. Learn more about the decision here.