Girl Scouts Challenge Boy Scouts Rebranding in Trademark Infringement Case

Girl Scouts took on Boy Scouts earlier this month in a trademark infringement case when Boy Scouts launched a rebranding campaign. Boy Scouts announced a name change to Scouts BSA and a program change to include girls of all ages in its programs. Girls Scouts charge the change “will also marginalize the GIRL SCOUTS Movement by causing the public to believe that GSUSA’s extraordinarily successful services are not true or official “Scouting” programs, but niche services with limited utility and appeal”. Find out more about the case here: